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BIFT – TATA 2009/11
The Way to SUCCESS ...............
Consumer Behaviour
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Posted by TATA ROCKZZZZZZZZ at
2:50 PM
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Introduction
Frame Work
External Influences - Culture
External Influences - Sub Culture
External Influences - Demographics and social Strategies
External Influences - Family and House Holds
External Influences - Groups
NCAER Urban Demographics Report
NCAER Study of House Holds
Internal Influences - Perception
Internal Influences - Learning and Memory
Internal Influences - Motivation, Personality and Emotion
Internal Influences - Attitudes
Decision Process - Problem Recognition
Decision Process - Information Search
Decision Process - Alternative Evaluation
Decision Process - Outlet Selection
Decision Process - Post Purchase
Decision Process - Organizational Buyer Behavior
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Consumer Behaviour
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Semister 2
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